How to re-invent a top-notch digital experience?

Industry
  • Nonprofit organizations
Services
  • Information architecture
  • Functional design
  • Website development
  • Managed hosting & support services
  • Compliance
Technology
  • Drupal 8
  • Twig template engine

TL;DR

  • Top notch digital experience
  • Drupal 8 based
  • Advanced JS foundation
  • Automated data migration
  • Security compliancy

The challenge

Yad-Hanadiv foundation and Dofinity go long way back. Our shared journey started on 2009, building YH former website. It was back when galleries were still fashionable.

On late 2015 YH faced a challenge - how should their next-gen website should look and behave like. They asked for our help. It was a tough one.

  • Yad Hanadiv is one of a kind organization - possibly the biggest philanthropic fund in Israel, the front window of the Rothschild family’s huge contribution to the Israeli society and with a DNA of pure perfection and uttermost precision. So a major challenge was how to re-invent the digital experience of the organization to genuinely echo the above heavy-weight impact?
  • Additional requirement was for the website not only to present the organization but also to offer a convenient interface to knowledge regarding philanthropic activities done in Israel - well a knowledge hub. That is of course while supporting trilingual content.
  • Leading user experience and varying types of content means heavy loads of high-end images. To our, techie guys, that meant setting a high performance and scalability bar.
  • And of course being such an honorable institution, security can not be left aside - strict security requirements and standards were put forward.

The Solution

solution

There is a build-in tension between having a unique user experience which stands-out and a simple user experience suggesting intuitive interface. Achieving both goals takes being bold and sensible at the same time.

The team had got it right.

The Solution

Looking back, acknowledging the guiding principles of the analysis process there were 2 of them:

“Pareto is dead. Long live perfection.” That is the organization mindset and way of operation thus its digital reflection should not differ. Less is more. As cliche as it sounds, that was a substantial driving idea.

Functional and visual design process was quite a ride. We’ve iterated time and again. Cycles of brain storming, envisioning, sketching and reviewing. There is a build-in tension between having a unique user experience which stands-out and a simple user experience suggesting intuitive interface.

Achieving both goals takes being bold and sensible at the same time. The team had got it right. Once the concept was clear a prototype has been built ensuring the UX feasibility. Performance was still a bit legging but we were certain we can overcome that.

Implementation was done using Drupal 8 as the CMS and template engine, and a combination of JS solutions that all together will fulfill the UX vision.

The selection of Drupal as the CMS was due to several factors, including:

Performance

From the early stages of this project, once we understood the number of media assets it will incorporate, it came clear to us that a high-performance approach is a crucial factor for success. Drupal has enabled us to quickly configure and fully control a responsive image style mechanism that made sure each image is loaded in the exact size needed for its context.

Security

The organization IT posed as of the very start of the project a very clear and strict security standards. To us it was an easy one - meeting high security standards requires an open source foundation which was built from the ground up with security in mind - Drupal.

Flexibility

Seeking perfection means getting it right 100% not less. From technological point of view it means the developers must have enough flexibility and freedom to be able to reach the desired outcome. Drupal is a killer OS foundation allowing exactly that - building any digital experience you may dream of not only at the very begging of the project but also down the road as well.

The outcome was a source for a pride and satisfaction within the organization and outside of it. It truly fulfilled the desire to digitally reflect the organization phenomenal DNA of extraordinary well tuned and impactful philanthropy.

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