Rebranding and Website Development for Taba Capital

Building a Homeowner‑Centric Digital Presence for Taba Capital

Industry

Construction

Services

Branding

UI / UX

Website Development

Technology

Wordpress, SVG animation, GSAP

Homeowner‑centric rebrand that positions residents—not
developers—at the heart of every project
Immersive WordPress website featuring an interactive typographic map
of Jerusalem and scroll‑triggered model explainer
Testimonial video gallery showcasing real homeowner stories and trust
Significant increase in qualified leads within three months of launch

→ The challenge

Jerusalem‑based Taba Capital flips the usual developer‑first script: their reversed urban‑renewal model puts apartment owners in charge of every decision. They asked Dofinity to create a brand and website as disruptive and people‑centred as their approach.

Cut through urban‑renewal fatigue: Jerusalem homeowners receive weekly pitches from dozens of developers; Taba’s old site was lost in the noise.

Explain a complex reversed model instantly: their process starts with tenant needs, then designers, then city hall, and only at the end a developer.

Show scale without losing humanity: 40+ active projects needed to be showcased without feeling corporate or cold.

www.taba-capital.com
www.taba-capital.com

→ The Solution

Jerusalem‑rooted rebrand: Warm, stone‑inspired palette, street‑sign typography, and messaging that positions homeowners as partners, not spectators.

Interactive typographic map: Portfolio rendered as a living map of Jerusalem neighbourhood names. Hover reveals project cards; click dives into details—built with custom Gutenberg blocks and GSAP animations.

Process visualiser & testimonial gallery: Scroll‑triggered animation contrasts traditional redevelopment versus Taba’s path, finishing with a Vimeo‑powered wall of homeowner video testimonials.

www.taba-capital.com
www.taba-capital.com

→ Success

Within three months of launch, the new site drove a significant rise in qualified leads. Prospective homeowners now reference the testimonial videos and interactive Jerusalem map when reaching out, and the revitalised brand stands out in the city’s crowded urban‑renewal landscape, reinforcing Taba Capital’s homeowner‑first promise.