Tidhar's corporate website

How to Take a Leading Company Even Higher

Industry

Construction

Services

Redesign & UI/UX

Web Development

Technology

WordPress GSAP

Elevated Tidhar’s web presence with a fresh, modern design.
Simplified UX/UI for diverse customer navigation.
Advanced back-office system for presentation management.
Refreshed construction imagery with dynamic animations.
Bold digital innovation that reflects Tidhar’s industry leadership.

→ The challenge

Tidhar is a leader in Israel’s construction industry and the region’s largest private real estate group. They are quite literally building the country—residential, commercial, industrial—their work is everywhere.

They needed their digital presence to stand out from the competition. Their work is considered among the best in the country, but they needed an online image to match. And it wasn’t just about the look. They also wanted to provide their customers with new cutting-edge tools and experiences to help them dominate their market.

We started the process with comprehensive research to ensure we had the complete picture before we began. During this process, we discovered specific needs relevant solely to them.

Outdated Look and Feel. Construction can be somewhat dull and visually repetitive—there’s a limit to how many pictures of buildings a user can see without tuning out. Addressing this without diverting attention away from their core business would take some creativity!

Complex UX and Customer Journey. Because Tidhar’s customers are so diverse, their website must serve multiple personas, making it challenging for site visitors to find what they are after. We needed to simplify the home page, address each persona separately, and make the mobile experience more user-friendly too.

Cumbersome Presentations. Presentations are essential to the construction business, but Tidhar lacked a methodology to manage the process. As a result, quality was inconsistent, content was often outdated, and the process was cumbersome. We needed to craft a way for them to manage and categorize presentations to reflect Tidhar’s industry standing.

www.tidhar.co.il
www.tidhar.co.il

→ The Solution

Newly Designed Website Based on the Existing Brand. To make all the heavy building images feel a bit lighter, we added breathable gradients and animated shapes and forms around the main photos of each project to give them a more vivid look and feel. We included icon language to enable goal-directed browsing. The advanced and modular bilingual (Hebrew/English) WordPress website provides maximum flexibility and extended capabilities for Tidhar’s content editors.

Seamless User Experience. The new design included a comprehensive UX/UI. We created a homepage that represents a common denominator for all personas: a show of power, experience, and market dominance. To do this, we used power numbers, a custom 3D map that shows all their projects, a list of current projects, etc. Next, we created a dedicated “homepage” for each of their primary services to house all relevant info for each segment. It’s like having multiple entrances to one building, each tailored to the right person—rather than a one-size-fits-all approach.

Presentation Showroom. We created a presentation area in the website’s back office to manage and categorize all their existing presentations, store templates that are easy to use and modify, automatically fetch the latest information from the website, and provide the ability to inject blocks of content from the website directly into the presentation.

www.tidhar.co.il
www.tidhar.co.il

→ Success

We successfully took Tidhar outside of their industry comfort zone. We were bold and introduced edgy new concepts for them, which they needed. They wanted to stand out beautifully, and we got them there. Tidhar loved our enthusiasm, and that’s what made us the standout choice for the job. We gave everything we had to make the project successful, and they appreciated it.